Search in the job ads
advanced search
New Jobseeker?
- Sign up for free and upload your resume
- Get relevant jobs in your inbox
- Connect with facebook
and skip the registration
Head Of Brand and Values - Bodyshop - Hongkong [22/12/2009]
Position Description
Purpose of role:
• To uphold and maintain the values of The Body Shop.
• To rejuvenate the brand in the local market, with marketing strategies in line with global.
• To reinforce The Body Shop as a relevant and unique brand to the consumers, in terms of it being a brand to enlighten their lives, mind and body.
• To manage and strategize marketing plans in order to maximise category and retail sales to achieve sales budgets.
• To manage the marketing expenses effectively and efficiently.
• To manage marketing and media plans to achieve category sales objectives.
• To identify relationship opportunities with landlord and third parties that will strengthen the brand exposure and meet business goals.
• To promote The Body Shop Values to the general public and TBS customers, raising awareness to promote the efforts we believed in.
Role Definitions
Primary Accountabilities:
Brand
• Manage, coach and motivate direct reports, ensure that key skills are in place and ensure that training is undertaken to develop these where required
• Work with Market commercial team to agree Market calendars and ensure a coordinated approach to events and communications that meets budget requirements and growth objectives/Market KPIs
• Work with Market Commercial team to understand results of Marketing and NPD activities and look for opportunities for learning and improved execution
• Work with Market Commercial team to identify tactical trading requirements and ensure that appropriate material is leveraged from global to respond to this
• To maintain detailed knowledge of local Market legal requirements and sign off copy changes to all Brand assets in Markets to ensure compliance with local legal/outside counsel/L’Oreal as appropriate (TBD)
• To develop strategic marketing plans for all categories so as to satisfy consumer needs and wants, on a store-by-store basis.
• Provide Marketing support for new store openings including following refurbishment programs
– Own the look and feel of the store
– pulling together compatible elements from the calendar, and work with Market Commercial to determine the perimeter
– Check overall store look and feel in mock shops/example stores and identify tactical changes required
• Undertake visits to stores to understand the customer response to events and products and maintain local Market knowledge
• To establish and maintain a competitors monitoring system and evaluate current and future market trends achieve the goals laid down on marketing plan
• To conduct Market Research and provide information on customer profile, buying behaviour and perception of our products so as to develop suitable marketing strategies that contribute to the growth of business.
• To manage CRM as a key business driver and responsible for devising value-added programs for our Customer Club Members that will increase the loyalty, frequency of visits, dollar value per transaction for business, as well as promoting The Body Shop values.
• To ensure and maintain good press relations with the local media and journalists for long term relationships in publicly.
• To evaluate the effectiveness of third party promotions, events, LYB promotions and initiatives
• To work closely with retail operations to explore all promotion opportunities with landlords and corporations to maximise sales opportunities.
• To ensure the brand revitalisation makes a strong and lasting impact.
• To ensure all shops maintain a high standard of visual appearance.
• To ensure maximum efficiency and productivity of investment for marketing, events and LYB initiatives.
• To manage marketing expenses are kept in accordance to plan.
• To manage the department budget and analyse cost and expenditure and elements of promotional material and store display material.
Values
• To manage NGO relationships in Market
• To develop market values event calendar and use of the Values materials developed by International
• To work closely with zone and NGOs to pursue actively in campaigns and community activities to uphold the core values of The Body Shop.
• To manage and implement the Market corporate volunteering programme
• To manage and implement the Market climate change programme
• To manage and implement the Market donation programme
Experience:
• Marketing graduate with substantial experience in the related field in a managerial capacity.
• Strong retail background will be preferred.
Qualifications:
• Degree educated in a relevant discipline (i.e. Marketing, Communications, PR)
Competencies required:
• Excellent planning and organizational skills
• Creative thinker, able to plan and convert strategies into results.
• Able to plan and convert strategies into results.
• Enthusiastic and motivated you will be comfortable working in a multi national/cultural organisation
• fully understand the formal structures, politics, climate and culture that are integral to their operation
• Customer service orientated
• Strives for quality and excellence
• Enthusiasm and a willingness to inspire and motivate others
• Excellent negotiation and influencing skills
• Can absorb, analyse and interpret large amounts of complex and often sensitive information in high-pressure situations.
• an excellent leader, with proven ability to network and foster relationships, both internally and externally, and be able to take tough decisions and effectively resolve conflict
• Commercially astute with the ability to identify key business opportunities
• Able to effectively manage change
• A confident and experienced presenter who can communicate at all levels
• Complex project management experience
• Extensive and relevant Press contacts within key media
• Excellent communication skills both verbal and written (Both Chinese and English)
• Understands media methodologies and how to maximize coverage both above and below the line.
• Strong appreciation of The Body Shop International’s core values
• Flexible approach to work with the ability to respond to changing business priorities
Job Type:
Permanent
Location:
Texas-Wichita Falls
Salary:
[n/a]
Date available:
now
Experience Skills:
Experienced
Company:
The Body Shop
Company Description:
"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, we now have over 2,400 stores in 61 countries, with a range of over 1,200 products. against animal testing Every one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. for trading fairly We believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients. our five core values The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet. our charitable foundation We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
Company Website:
[n/a]
In order to apply for this job, please click on the Apply button
Featured Jobs
Featured Employers
: